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Consent-General Government # 10.
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| Board of Supervisors |
County Administrator |
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| Subject |
| Approve letter to the Yolo County Visitor's Bureau concurring with proposal to transfer 10% of the Marketing and Public Relations categorical allocation to Contingency/Reserve for the 2017-18 fiscal year. (No general fund impact) (Blacklock/Tengolics) |
| Recommended Action |
| Approve letter to the Yolo County Visitor's Bureau concurring with proposal to transfer 10% of the Marketing and Public Relations categorical allocation to Contingency/Reserve for the 2017-18 fiscal year. |
| Strategic Plan Goal(s) |
Operational Excellence
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| Reason for Recommended Action/Background |
On July 1, 2017 the Board established the Yolo County Tourism Business Improvement District (District). The Management District Plan, which guides District operations, stipulates that assessment revenue generated by the District be allocated as follows: 40% Local Destination Marketing, 40% Marketing and Public Relations, and 20% Administration and Contingency/Reserve. The District's fiscal year 2017-18 budget proposes to transfer 10% of the Marketing and Public Relations categorical allocation to Contingency/Reserve to address administrative and operational costs associated with the formation of the District (e.g. strategic planning, etc.). This authority is granted to the County and Visit Yolo on page seven of the Management District Plan as follows:
"Although actual annual revenues will fluctuate due to market conditions, the proportional allocations of the budget shall remain consistent; however, the County and Visit Yolo shall have the authority to adjust categorical allocations by up to fifteen percent (15%) of the total budget each year."
This would be a one-time transfer and next year the categorical allocations will return to the 40-40-20 allocation described in the Management District Plan. |
| Collaborations (including Board advisory groups and external partner agencies) |
| Yolo County Visitors Bureau, Consero Solutions, County Counsel |
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| Fiscal Impact |
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| Source of Funds for this Expenditure |
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